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Diageo seeks partner for former Guinness brewing site in Dublin

By Kasmira Jefford - Wednesday, October 04, 2017 10:23

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Drinks giant Diageo has kicked off a search for a development partner to regenerate 12.6 acres at the historic Guinness brewing site in Dublin to create hundreds of new homes and offices.

Following significant investment since 2011 at St. James’s Gate and advances in technology, Diageo can now brew more beer with less space and is aiming to transform 12.6 acres of its nearly 50 acre site to create a new mixed-use urban quarter called the St. James’s Gate Quarter.

The plan, supported by Dublin City Development Plan and the Liberties Local Area Plan, aims to open up the site, using new and existing buildings to create a mixture of residential, office and commercial space. The new quarter will be opened up with public spaces and streets and will be fully integrated into the wider Liberties area.

Deloitte Real Estate is managing the tender process, which opened today. It is expected will take approximately 18 months to complete prior to the appointment of a preferred bidder.

A feasibility study submitted to Dublin City Council, and prepared by architects and planning consultants, suggests that the site, located 2km west of Dublin city centre, has the potential to deliver 63,000 sq m of office space, 5,000 sq m retail space and 22,000 sq m towards hotel and leisure. In addition the site could deliver 500 new homes with a 48,000 sq m residential opportunity.

Given the size of the project, Diageo said the development "will be phased over a lengthy period", with detailed plans being developed once a partner is in place. Diageo will retain ownership and custodianship of a number of key buildings in the quarter, including the iconic gate itself and Arthur Guinness’s residence.

Oliver Loomes, Country Director for Diageo Ireland said: “This unique relationship between past and future makes St. James’s Gate an extraordinary place. It is rooted in history and its future is one of innovation and creating experiences. We’re committed to a long term sustainable future at St. James’s Gate and are delighted to be opening streets, creating spaces, and generating opportunity. We’re transforming our centuries-old vat houses, brew houses and cooperages into incredible spaces that will house and inspire a new generation of entrepreneurs, residents and visitors, dreamers and doers.”

Colin O’Brien, Beer and Packaging Director at Diageo, said “Today’s announcement is the next chapter in the history of St. James’s Gate. This site has always been a hub of industrial activity embedded within the local community. When we look to the future we wanted this dynamic relationship to prevail, ensuring that our thriving brewing operations coexist with a vibrant urban environment.

"We have, in this site, a unique opportunity to open up the gates, creating a quarter that will form part of the fabric of the city for generations to come. It will act as a catalyst for the continued regeneration of the Liberties. While this will be a long term project, and we’re at the very early stages, this is something that we’re all very excited about and we are committed to doing it right.”

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