Cluttons recruits head of commercial agency

By Paul Norman - Tuesday, September 12, 2017 11:15

Cluttons has appointed Freddie Pritchard-Smith as the head of commercial agency, CoStar News can reveal.

Pritchard-Smith, who joins from Colliers International, has over nine years’ experience in the West End market. He started his career at niche West End consultancy H2SO, before joining Colliers in 2014 as part of the deal that brought those two businesses together.

Pritchard-Smith has worked on a range of high profile leasing deals for the likes of Shaftesbury, Aberdeen Asset Management, CBRE GI, Orchard Street, LaSalle Investment Management, and Standard Life.

Pritchard-Smith is a veteran of two charity white-collar boxing matches, where he represented the West End agents.

He joins Cluttons with big ambitions for the agency team, explaining: “I want to build a dynamic agency team that has the confidence to take a fresh approach to the market. Occupiers needs are changing and we are seeing co-working and lease flexibility on the rise against a back drop of falling rents across Central London. I see a real opportunity in the market for a team to take a different approach to the traditional agency model, which is something that really excites me.

“Cluttons will give me the opportunity to put some of my ideas into practice. It’s an excellent company with a very strong brand, and following its recent restructure it’s a business with great momentum. I have a clear mandate to build a team that will give landlords and occupiers innovative advice that will enable them to capitalise on the ever-evolving office market in Central London.”

Steve Morgan, Senior Partner at Cluttons, said: “One of our strategic goals is to increase the breadth of work we do for landlord clients and as part of that it is key to build our transactional business. Bringing Freddie into the team is a clear sign of our intent, he is someone with a real passion for what he does and I want to see him build a team that can challenge the status quo in the market.”

Pritchard-Smith, who joins Cluttons on 9 October, takes on the role of head of commercial agency from Ralph Pearson, who will continue to work with Cluttons’ occupier clients.

In May Cluttons, one of the most famous names in UK real estate advisory work, announced a significant restructuring of its business in the UK and overseas after it was bought by turnaround specialist R Capital.

In the UK, Cluttons’ residential estate agency offices in Belgravia, Blackheath and Clapham closed. The GFM international facilities management business will be discontinued and operations in Nigeria also ceased. Cluttons said at the time these changes will allow Cluttons to "focus on its more profitable areas, simplify its international structure and strengthen its core markets of London and the Middle East".

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