US paint brand Benjamin Moore to open London flagship on Fulham Road

By Kasmira Jefford - Tuesday, September 05, 2017 14:04

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The Sloane Stanley Estate has signed American designer paint brand, Benjamin Moore, for their debut London showroom at 263 Fulham Road.

Opening in September the 1,300 sq ft flagship showroom will stock the brand’s range of premium quality paint from a vast colour palette of more than 3,500 shades.

Founded in 1883, Benjamin Moore is North America’s leading paint, colour and coatings brand. It launched in the UK in 2015 online and through Shaw Paints Ltd.

Hannah Grievson, commercial property manager at Sloane Stanley said: “Benjamin Moore’s focus on exceptional quality and stunning finishes makes them a wonderful addition to Fulham Road’s premium interiors and lifestyle hub.”

Helen Shaw, Director of Shaw Paints added: “We are thrilled to be debuting in the capital on such a sought after and prime location, amongst many other leading names in home retail and interior design. With an unswerving commitment to the finest quality paints, colours and finishes, we feel our brand offers something unique to the area and we cannot wait to showcase our world renowned premium paint offer that transforms everyday rooms into extraordinary spaces.”

This news follows the recent opening of Silvera, the French interior design specialists, who launched their debut UK showroom on the King’s Road in June.

Sloane Stanley is one of the oldest landowning estates in London. The Estate owns and manages hundreds of residential and commercial properties on the King’s Road and Fulham Road.

Serving a catchment of over 8.5m people, the Estate has a total comparison goods market potential of £555.5m. Dominated by premium and accessible premium brands that account for 74% of the total offer - which is much higher than the benchmark average of 50% - the area ranks in the top 3% of 4,300 Retail Footprint ranked centres nationally.

Miles Commercial and Shackleton represented Sloane Stanley. Shaw Paints dealt direct.

kjefford@costar.co.uk

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