Homewares retailer HOUSE confirms April UK launch as it targets 75 stores in three years

By Paul Norman - Tuesday, March 06, 2018 12:38

International homewares retailer HOUSE has confirmed it will launch in the UK in April and has mandated MMX Retail to find it 75 stores in three years creating 1,000 jobs.

Established in Australia in 1978, and now a global homewares retailer, HOUSE said it will launch its first four stores in the UK next month, and reconfirmed it will have six stores open before the end of the (June) financial year.

HOUSE said it will create 1,000 jobs in the UK with its plan to open 75 stores within three years.

HOUSE will open its first UK store at Landsec and the Crown Estate's Westgate in Oxford, closely followed by British Land and Norges' Meadowhall in Sheffield.

Further store opening locations will be announced by Management in the coming weeks. The online store - www.houseuk.com will also launch in April.

Steven Lew - Founder & Executive Chairman of Global Retail Brands, owner of HOUSE, which has a store network of 170 stores, said “We are thrilled to confirm our first four HOUSE stores will be opening in the UK in April.”

“The team at HOUSE is obsessed with everything that is cooking, dining and entertaining. We have a genuine love of sharing food, and we believe the kitchen is the centre of the home. HOUSE is a specialty homewares retailer carrying up to 4,000 curated products in our stores, and up to 10,000 products online – including cookware, glassware, kitchen gadgets, small electrical appliances, knives and linens.

“We are also excited to reveal that we have won the exclusive rights to launch a number of international brands into the UK that are not yet available here.

“We love launching new brands and being the first to market for our loyal customers”. HOUSE will be exclusively bringing these Brands to the ‘cooks & entertainers of the UK’. “Visiting a HOUSE store will not be a ‘me-too’ experience. We have a strong store presence, with all of your favourite Brands and so much ‘never seen before’ product launches. We are committed to showing our fresh approach to customer interaction. We want our customers to feel right at home when they come in to see us for cooking, dining and entertaining tips.

“We are extraordinary advocates of training our store-teams. We have already secured our first training kitchen & learning facility. Our teams must know our products ‘inside and out’ before they can interact in our stores with our customers.” HOUSE is proud to employ foodies and individuals with the passion to cook and entertain. “We love people who love to cook. Our team-members love to put good food on the table, and love to entertain their family and friends”. What better endorsement is there than a team-member who uses the very product they are demonstrating to you.

“The entire HOUSE team is super excited and can't wait to be cooking in UK kitchens very soon."

MMX Retail is the sole property adviser to Global Retail Brands.

Nick Symons, Partner at MMX Retail said: “The HOUSE concept has been exceptionally well received since we announced the intended UK launch last Autumn. The quality of their store fit-out and their product ranges, combined with strength of the staff, has impressed all the major shopping centre owners and their advisers. Landlords have realised that HOUSE provides a very different proposition for the customer, with a true omni-channel experience - demonstrating that physical stores combined with a quality on-line presence, can enhance the overall customer experience and the success of the business. We are obviously delighted to be involved as part of the HOUSE advisory team, and we are excited about the first four store openings in April."

pnorman@costar.co.uk

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