PegasusLife recruits Ali Powell

By Paul Norman - Friday, March 09, 2018 13:27

Specialist developer for the over 60s, PegasusLife, has appointed Ali Powell as Chief Commercial Officer.

Powell is former Chief Commercial Officer for Fitness First, the world’s largest privately owned health club provider, and winner of 2017 Retail and Consumer Business Woman of the Year in the First Women Awards.

Powell is the first Chief Commercial Officer at PegasusLife and, joins the board to oversee the company’s Sales, Marketing and Customer Experience functions.

Her appointment follows the PegasusLife acquisition of Renaissance Retirement, which doubled its portfolio and made it the third largest retirement living developer in the UK. With a projected turnover of £500m by 2021 and a combined GDV (gross development value) sitting at more than £1.7bn, exciting times lie ahead for the new PegasusLife Group.

Howard Phillips, CEO of PegasusLife, said: “PegasusLife is growing fast and we have a lot of big, exciting projects completing this year, so Ali is joining us at a great time. Her commercial knowledge is a great asset to both brands and I am delighted she is now on our board, helping to drive growth and focus in an important year for the business.”

Ali Powell, Chief Commercial Officer at PegasusLife, said: “I am thrilled to have the opportunity to join the company and play my part driving the next phase of its growth. In light of the recent acquisition news, it’s a very exciting time for the company and I look forward to working with such a talented team to deliver our ambitious business plan.”

Ali Powell joins the PegasusLife board, which is led by Howard Phillips (CEO) and also comprises Mark Shirburne Davies (COO), Ian Trinder (CFO) and Chris Goddard (Executive Director).

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